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ON DEMAND: How to Work with a Digital Marketing Firm to Grow Your Law Firm

Credit: 0 Credit Hours
Run Time: 61 Minutes
**This is a previously recorded program, originally recorded on January 27, 2021.
Everyone knows you need to use digital marketing to grow your firm, whether you are a boutique firm or a solo practitioner. The question is: How do to it effectively and where to get help? Two experienced digital marketing companies focused on law firms offer their tips for DIY digital marketing and how to use a digital marketing firm to increase business and grow your firm.
Topics include: 
  • How to use SEO and pay-per-click advertising
  • How a "content loop" can create authority and generate business
  • Why having clear goals and measurable key performance indicators (KPIs) is critical
  • How to find and work with a digital marketing firm
  • The digital marketing metrics that really matter
Sponsored by: D.C. Bar Law Practice Management Community
To view this content after you purchase it, log in to your member profile on the D.C. Bar website and select My Online Courses.
  • John Hinson, Administrative Director & Marketing Manager, Spotlight Branding
  • Casey Meraz, Founder, Juris Digital
On Demand Registration Fees:
$0  D.C. Bar Community Member - Premium
$15 D.C. Bar Law Student Community Member
$20 D.C. Bar Community Member
$20 Government/Nonprofit
$40 D.C. Bar Member
$60 Non-member
Please select Individual Registration to register.

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